A well-defined and strategic signage plan is important if you are working on a new property development, whether it is commercial, residential, or an apartment block. A carefully considered strategy can distinguish between a site that looks professional and one that appears chaotic and unattractive.
In this article, we will explore key considerations for construction signage and how it can enhance both safety and the overall project experience.
Not only does signage assist in guiding visitors and advertising the project, but it also plays a crucial role in safety. In recent times, the need for new housing has risen significantly. For example, in 2018-19, the number of new residential properties built in England made up 78 percent of all newly completed homes, which was the highest percentage seen since 2000-01.
With the increase in real estate projects, the significance of construction signage has increased. It’s not just about improving the appearance of the site; signage assists in promoting the properties and ensures safety regulations. Furthermore, as signage strategies progress, more innovative solutions are coming forward, moving beyond basic directional signs and simple coverings.
For example, construction site signage can currently incorporate cutting-edge designs, like using plants for eco-friendly developments or introducing multi-dimensional features with innovative lighting to capture attention. These modern installations are growing in popularity in today’s real estate development projects.
When preparing signage for your housing development, it’s important to consider different factors, particularly for larger sites that cover multiple blocks or roads. As signage specialists, we at printed estate agent boards have put together this guide to help you in developing effective signage strategies.
Wayfinding signage is vital for navigating a property development site. With countless visitors, contractors, and possible buyers coming and going, having clear directions is fundamental. More extensive construction areas, where buildings have been demolished or replaced, can be puzzling to navigate—even for those familiar with the area.
Real estate development signage should include a detailed inspection and analysis to ensure that all areas—such as new buildings, sales and marketing suites, offices, and car parks—are clearly marked with directional signs.
These can include totem poles at entry points, signposts, or even floor markers to lead people to the right places. Up-to-date solutions like QR boards can additionally enhance this strategy, allowing visitors to scan and get instant information or directions on their devices.
Marketing and sales suite signage plays a crucial role in drawing potential clients. It’s vital to utilise top-notch designs and compelling graphics that attract visitors and encourage them to find out more about the development. The signage here must be consistent with the branding across the site to create a seamless experience.
Consider using vinyl window decals, acrylic signs, or perhaps event boards for upcoming open events to advertise the properties and create excitement.
Health and safety signage is an essential component of construction site signage. It notifies visitors and employees about safety protocols, from fire exits to the use of hard hats. Such signage secures legal compliance and keeps everyone safe. These signs must be clear, well-placed, and easy to understand.
Certain signs need to be visible at all times, notably during the winter months when daylight hours are limited. Signs with backlighting or illumination are effective solutions for making sure that key signage stays noticeable around the clock.
Signs that light up are also an excellent way to ensure your development catches the eye of pedestrians even at night. Using lighting on noticeable signs enhances safety and visibility, helping your site stand out to potential buyers.
Hoarding signage fulfils two purposes: it conceals unsightly construction activities and promotes future development. This presents an opportunity for developers to be innovative with hoarding designs. Rather than just showcasing the visualisation of finished projects, consider more imaginative visuals that showcase the unique features of the project.
For example, you could utilise a combination of visual teasers and event boards to market upcoming property viewings or launch events. Hoarding signs can offer more than just coverings—they can create excitement and build eagerness for what’s to come.
Weather conditions should be taken into account when designing your signage. Whether dealing with strong winds or a salty coastal atmosphere, you will require durable materials that can endure the weather. Wind-resistant structures, UV-resistant materials for sun exposure, and corrosion-proof products for coastal areas will guarantee your signage stays in good condition year-round.
Your signage strategy should not be confined to the development site itself. Make sure that your signs are visible to people walking, cycling, or driving past. This boosts visibility exposure and grabs attention to your project from outside the site boundaries.
Short-time signs can inform the public about when the project will finish, while long-term signage helps visitors find their way to the site. Make use of this opportunity to attract interest from passersby and potential buyers by making sure your project catches attention.
Flags have become a widely used option for property developments. They don’t just bring motion and colour to the site, but they also offer additional space for showcasing the brand. Flags help you to draw attention from further distances and can add a dynamic element to your signage strategy.
Signage offers an ideal opportunity to showcase your company’s brand identity. Utilise colours, textures, and materials that represent your brand’s identity while maintaining consistency across the site. Signage that aligns with your company’s image not only improves professionalism but also leaves a lasting impression on potential clients.
At PEAB, we specialise in offering complete property development signage solutions. Whether you need QR boards, hoarding designs, flags, or sales suite signage, we have got you covered. Call us today at 0208 902 9298 to discuss how we can help raise your project’s visibility and brand image.
An enthusiastic Graphic Designer professional with strong communication and organisational skills, who is passionate about creating and developing innovative ideas with the client to help them get their business noticed. I work to the highest standards and have an excellent eye for detail with skills in design and organisation. I am a dependable and productive worker whose honesty and integrity provides effective leadership and builds excellent relationships. I enjoy innovatively…
