Given that property listings and virtual property tours are now the norm, “For Sale” boards may seem old-fashioned. But, not all the time! These are basic tools and still effectively provide excellent outcomes while closing the digital gap between the virtual world and the physical world. Just as much as appealing to the curious onlooker, or signalling transparency, signboards are timeless. Could this low-cost marketing strategy be the secret weapon that you’ve been seeking in the cutthroat property business?
Well, let’s discuss in detail why signboards still seem important for estate agents and property sellers.
For example, For Sale boards or flag boards are active marketing tools – work 24/7 to reach local customers. It is also obvious that people like to live in close neighbourhoods. In such a case, when your ad placed on the signboard is seen by people with close friends or neighbours, they recommend your development to the interested ones. This personal contact can result in quicker inquiries and quotes.
Moreover, people who live in busy areas will have an active talk about your sign board. Here is how passive interest converted to actual leads. Still, those not actively searching might remember your development board later when recommending the property to loved ones.
A For Sale board, as simple as it gets, can elicit curiosity among potential consumers. Pedestrians whenever they come across the sign board might think about your property if your ad hits them. It will create a curiosity to consult the agent. Such additional exposure usually leads to more inquiries, especially for commercial structures in attractive markets.
In addition, the simple sight of a flag board flying high can be quite symbolic. The design also adds to the property’s description, making the buyers act quickly to purchase the property if they are in need. This curiosity and interest can result in a higher Google search and increase your digital property listing.
Advertising makes the property easily visible to potential buyers as it instils confidence among busters that the authorised estate agent is involved in the property selling. Having the agent’s branding with signboards enhances the credibility of the listing. It further ensures buyers associate the property with professionalism and reliability.
Such transparency and visibility are helpful in regions with high rates of property turnover. Since the buyers confirm that the signboard is a genuine listing, they will not go for a second guess while selecting your service.
Potential buyers do not browse property sites on the internet every day. A well-placed signboard calls its audience an open invitation to those who are consciously seeking the property information. These signage boards can make passers-by think about relocation especially when the property location is appealing to their daily needs.
Let’s say, a passerby is crossing a specific area for a different business but notices the advertisement board and out of curiosity asks about the property. This sort of engagement results in converting normal people into buyers, which is usually unexpected but that could be advantageous.
Signboards are useful to estate agents since they advertise the service around the estate. The “For Sale” or flag board fixes itself well in a conspicuous place within the purview of the community. By the time the board has been sighted, everyone in the vicinity is already aware of the agent and the seller.
Such increased visibility often provides the estate agent with a brand in the area. In the long run, it makes the agency get more clients and listings, the leading choice for property selling.
Potential buyers use sign boards as guides during property visits. This is particularly useful where streets are narrow, twisted and easy to conceal. It also increases the chances of a quick decision for the buyer and hence brings a positive experience of the property.
Suppose a buyer had an appointment to view a particular property but couldn’t locate it, a signboard works out such complications and eases the searching process of a property.
Signboards are permanent property markers as compared to digital portals where property listings need to be updated frequently. They on your behalf continue to market the property until it is sold, making them cost-effective especially when advertising costs go very high.
Besides, flag boards withstand weather changes and can be a long-term investment. Such no-damage signs make it ideal for long-term property campaigns.
In a competitive environment where property is advertised online, signboards are still crucial assets among estate agents and sellers. They range from utilising local advertising to establish credibility or generate leads, these boards straddle the divide between conventional and online promotions.
Do you want your property to stand out and be noticed? Get a creative “For Sale” sign or any other flag board and be noticeable among brands. Contact the Printed Estate Agent Boards team to find out more about the signage services.
An enthusiastic Graphic Designer professional with strong communication and organisational skills, who is passionate about creating and developing innovative ideas with the client to help them get their business noticed. I work to the highest standards and have an excellent eye for detail with skills in design and organisation. I am a dependable and productive worker whose honesty and integrity provides effective leadership and builds excellent relationships. I enjoy innovatively…
