There are millions of colours out there in the world. Yet brands and businesses tend to stick to just a handful of colours for their logos, advertisements, and promotional purposes. Why so? What’s stopping them from going beyond? The secret lies in learning ‘what do colours symbolise’!
Colours carry deep meaning psychologically, emotionally, and spiritually. Considering this, brands carefully choose colours.
When you understand how colours impact emotions and decisions, you can create a stronger connection with your target audience.
So, let’s explore what do the colors represent and how you can incorporate them effectively in your realty based print designs.
There are countless languages in the world. But colours speak a universal language, breaking any barriers. Therefore, colour selection is one of the most crucial decisions in creating effective designs for prints.
In the world of design, each colour category has a distinct impact and serves a specific purpose, particularly in the printing industry. So, with a keen eye know what the colours mean and how they impact the audience’s behaviour.
Of course, the colours are the backbone of the design. To make the most of your prints, choose the colours based on what do different colors represent and perceive.
The primary, secondary, and neutral colours with what does each colour mean are explained below.
The bright and bold Red is one of the most attention-grabbing colours. In print design, it is particularly used to create urgency, energy, and excitement. For example, use red colour in the CTA call-to-action (Buy Now), mention limited-time offers, and deliver critical messages, to encourage impulsive decisions.
Since the red colour symbolises both positive and negative meanings, be aware of when, where, and how often you use it. The right balance reflects your brand the right way!
If you surf the internet, you will come to know that many brands have chosen the colour ‘Blue.’ That’s because blue is the symbol of calmness and trustworthiness. From technology to finance, this colour gives a first impression to customers that they are in safe hands.
The versatility of blue makes it excellent for corporates, healthcare and technology sectors. So, you can consider blue to make your brand seem trustworthy.
Curious to know what does yellow symbolize? This vibrant colour is incorporated to create a sense of happiness and energy in branding.
Experts say that Yellow grabs attention faster than any other colour. So, you can use it to highlight any important message on your event boards strategically.
Green is the colour of nature that symbolises growth, peace, balance, and rejuvenation. It is widely used in eco-friendly branding as seen in brands like Animal Planet.
Psychologically, green is known to reduce stress and deliver a calming effect. Remembering this, blend green colour to make your design welcoming.
Purple colour has been related to creativity, royalty, and wisdom. When it comes to print design, it is ideal for luxury brands, spiritual themes, or imaginative ideas.
If you wish to mention any exclusive content, purple is your go-to colour. When used right, this colour gives your design a premium appeal.
No idea what does the colour brown symbolizes? It is all about warmth, reliability, and authenticity of nature that works well for organic brands or handmade products.
Once you know what different colours mean, you can use brown in the background or pair it with suitable colour to bring a grounded feel or richness.
So, what does the colour grey mean? Generally, Grey colour symbolises versatility and balance in colour. Therefore, it is mostly preferred for luxury, tech, and fashion brands.
Have you ever thought about what does the color grey mean spiritually? It simply signifies maturity, compromise, control, and reflection. To attain these aspects, inject grey into your print designs and draw more attention easily.
Usually, black is seen as a symbol of power and authority. Hence, it is a perfect pick for brands that are looking to create a bold yet timeless expression without confusing colours.
While curating print designs, use black for typography or pair it with metallics like gold or silver to make your prints visually striking and stunning. Additionally, incorporating shaped boards can further enhance the overall presentation, adding a unique dimension that draws attention and complements the bold colour contrasts.
White is a clean, fresh, and minimalistic colour. It portrays peace, simplicity, and sophistication, which is why big brands like Apple embrace it.
White is great for high-end branding, minimalist packaging, and sleek designs. After you understand the primary color and what they represent, combine it with white colour for a premium and chic vibe.
Well done. You’ve made it to the end! Now you realise what each colour represents and can recognise the right colours for your projects.
Whether you are designing for branding, marketing, or informational purposes, choosing colours based on symbolism enhances their impact effectively. When used strategically, colours can do more than aesthetic appeal. So, choose colours wisely, or get support from experts to make a lasting impression!
An enthusiastic Graphic Designer professional with strong communication and organisational skills, who is passionate about creating and developing innovative ideas with the client to help them get their business noticed. I work to the highest standards and have an excellent eye for detail with skills in design and organisation. I am a dependable and productive worker whose honesty and integrity provides effective leadership and builds excellent relationships. I enjoy innovatively…
