Real estate has always embraced the small sign boards; nevertheless, they are underutilised. From traditionally shaped boards to event boards, depending on the type of campaign the company is conducting, a good sign goes a long way in enhancing visibility, brand image and even the engagement of clients.
Here is a list of ten ways to step up your property signs to grab people’s attention and bring the desired outcome
The simplicity of a sign is the first crucial aspect to consider. Don’t try to relay too much information through a single sign. Or else, the message looks lost or diluted in the public. Choose a clear, large font, which will be easily readable from a long distance. For instance, there are sans-serif fonts like Arial or Helvetica which makes the text easy and fast to read.
Limit the creativity to the property information like location, property type, agency name, and contacts. Don’t make it cluttered and overwhelming–so you can avoid second-reader confusion.
Although rectangular boards are more conventional, shaped boards are the most effective way of making your signs more noticeable. The arrow-shaped boards provide the leads and guide the prospective buyers to the property. Circular or house-shaped signs can arouse curiosity and attention. An interesting idea of shaping the sign depending on the type of property or its target audience.
For this reason, luxurious homes can take oval-shaped boards, while family houses can use playful signs like cloud or tree icons.
Colour is an essential element as it determines whether your sign will be noticed or go unnoticed. This is why high contrast combinations like dark blue for text on a light background, especially white will improve both the readability and visibility of the content. Though bright and bold colours offer several advantages including attracting more attention, choose the colours that reflect your brand’s philosophy.
For example, black and yellow stand out, yet if your company’s characteristic colours are green and white, stay with those. Consistent branding and messages send out positive signals across all your marketing media.
Pictures, in particular, are good at commanding focused attention. Property photos or an artistic icon connected with your agency will positively impact the appearance of the sign. Make sure that the images support the text but do not dominate the content.
For listings like waterfront properties or any extraordinary architecture, it is advisable to incorporate a captivating picture of the property’s features. It also helps draw an audience and gets them interested enough to seek more information.
Signage is an additional beneficial marketing asset to promote vacant houses, auctions, or promotional events. These boards can have provocative inscriptions such as ‘Open House This Saturday’ or ‘Auction Next Week’.
Event boards are multifaceted, appropriate for promotions, and ideal for effectively communicating with potential buyers during seasonal celebrations of sales.
Make sure your signs can survive the climate while at the same time getting the message of professionalism. Choose waterproof materials like Correx or Dibond. Further, the use of environmentally friendly materials such as recycled plastics or biodegradable materials can make your agency stand out as a sustainable option from the rest.
Today’s buyers appreciate sustainability and thus promoting environmentally-friendly signage could attract a more environmentally conscious clientele.
The location where you fix your brand signage is as important as the design and content of the sign. Make sure it’s placed on top of the store or a specific section is crowded with people. Houses on main highways require wider signs to capture the driver’s attention.
For open houses, direct boards at intersections close to the centre will assist the people with direction. Ground-level signs are also effectively noticeable among pedestrians. You can also include a GPS QR code to make it easier for the public to identify the property.
A good CTA works wonders and converts curiosity into action. Such tags as ‘Call Now’ ‘View Online’, or ‘Book a Viewing’ suggest the next obvious action for passers-by to take. Ensure that these call-to-action messages are bold and clear.
The insertion of QR codes that go to information about the property or a virtual tour is today’s advancement. You can leverage this to encourage and facilitate immediate visiting besides capturing the attention.
Think about the Unique Selling Points (USP) of the property. Bring attention to your property’s special features on the body of the signage. Add unique facilities like “Sea Views,” “Newly Renovated,” or “No Chain,” to hit visitors’ interest for your listing.
For estate agents, adding benefits notes of your agency such as “Expert Local Knowledge” or “No Hidden Fees” will also help.
The best sign designs may go unnoticed or wasted if worn out or faded. Check on your property signs frequently for damage from normal wear and tear. Some boards may fade or break – it is important to replace them as soon as possible to provide a well-groomed appearance to your brand.
Further, make sure your brand information is up to date on the signs. Don’t forget to update or remove if a property was sold or an event has closed. Sustaining or executing timely maintenance makes people feel how meticulous and responsible you are.
Property signs continue to be an essential marketing communication tool. Grasp these ideas and expert tips for incorporating shaped boards, event boards, and other signage for your business signs to stand attractive and memorable in the competitive market.
Want to improve your property signs? Contact Printed Estate Agent Boards for artistic, practical, and personalised services to take your sales to the next level.
An enthusiastic Graphic Designer professional with strong communication and organisational skills, who is passionate about creating and developing innovative ideas with the client to help them get their business noticed. I work to the highest standards and have an excellent eye for detail with skills in design and organisation. I am a dependable and productive worker whose honesty and integrity provides effective leadership and builds excellent relationships. I enjoy innovatively…
